Responsible Hosting

The Evolution of the Green Hustle

Sustainability can be an overwhelming topic, so when we launched The Green Hustle our idea was to make it more accessible for everyone by realizing that the smallest act can make a big impact, and you can have fun and be inventive along the way.

Partnership with Frysbox to empower youth

The Absolut Company are long-time supporters of Fryshuset, a Swedish non-profit promoting empowerment and social inclusion of youth through their schools and after-school activities. Our support goes into prevention programs aimed at delaying young people’s introduction to alcohol.

#sexresponsibly: taking a stand

Last year, Absolut Vodka decided to tackle the taboo issue of sexual consent and alcohol with the #SexResponsibly campaign. Tad Greenough, Global Marketing Director at TAC explains the thinking behind the campaign and the significance of the issue.

Prata om Alkohol – Healthy Conversations About Alcohol

The ‘Prata Om Alkhol’ (POA) program, which translates to ‘Talk About Alcohol’, is a program initiated and funded by the Swedish Spirit & Wine Suppliers Association and the Swedish Brewers Association, providing schools with education material around responsible alcohol consumption. Its intention is to create a healthy attitude towards alcohol among students, to delay the onset of alcohol consumption and to provide tools for teachers to teach, discuss and deepen the discussion and understanding of alcohol among 13-17 year-olds.

Tomorrow’s Trädgård in Almedalen, 2019

Almedalen Week is an annual event and a democratic meeting place for dialogue, exchange and unexpected meetings that help to develop our society. In Almedalen 2019, we activated “Tomorrow’s Trädgård” to talk about the values that the food & drink industry contributes with to keep the countryside alive.