Noteworthy and important.

Paper bottle development reaches significant milestone

The story of Absolut Paper and the vision to create a recyclable and fully bio-based paper bottle continues together with PABOCO. We’ve heard rumors of major progress in the project, so who better to talk to than The Absolut Company’s own Future of Packaging Director Louise Werner?

“The Good Challenge puts our creativity and passion into practice”

Vanessa Wright is Pernod Ricard’s VP Global Sustainability and the woman behind the group’s strategy for sustainability and responsibility, Good Times from a Good Place. She is also one of the driving forces behind The Good Challenge and part of the global jury that has the final say in the competition. We asked her to explain how The Good Challenge is supposed to link creative ideas with the company’s sustainability strategy.

Art that makes a difference

Air pollution and fine dust is a real problem in South Korea. Through an expressive art collaboration, Absolut wanted to raise awareness and address this issue in an expressive way. And by using a special, pollution absorbing paint, the artwork did a lot of good in itself. We had a chat with Misung Park, Brand Marketing Manager at Absolut, about the project.

Producing for the future

As a big player in a small town, it’s important to always be aware of your responsibilities. For Anna Schreil, VP Operations at The Absolut Company, this is old news. Over the years, she has consistently introduced and implemented a number of innovative improvements at the factory in Åhus. But cobots, fully automated high-bay warehouses and industry 4.0 practices aside – the production of Absolut Vodka requires more than the push of a button. It’s a complex chain where every link – from locally grown grains to global sustainability claims – must be seamlessly integrated. Every day.

“I’m here because I want to be part of real change”

Kelly Caul is a familiar face around The Absolut Company’s head office in Stockholm. No wonder – her job is to foster an inspiring and inclusive company culture and that means being in close contact with all different areas within the company. Her job, she says, demands that she’s a ‘people person’ and constantly look to change things in order to improve. And changes are nothing new to Kelly – it’s what she lives for and thrives on.