Features

The story of Absolut Paper and the vision to create a recyclable and fully bio-based paper bottle continues together with PABOCO. We’ve heard rumors of major progress in the project, so who better to talk to than The Absolut Company’s own Future of Packaging Director Louise Werner?

Vanessa Wright is Pernod Ricard’s VP Global Sustainability and the woman behind the group’s strategy for sustainability and responsibility, Good Times from a Good Place. She is also one of the driving forces behind The Good Challenge and part of the global jury that has the final say in the competition. We asked her to explain how The Good Challenge is supposed to link creative ideas with the company’s sustainability strategy.

In a global initiative, Pernod Ricard (The Absolut Company’s parent company) has asked its over 19,000 employees to compete in small teams with their most innovative ideas on how to make an impact in terms of sustainability and responsibility.

The road to a better, more sustainable, society is a long one. These are some highlights from our journey.

Iain Griffiths is the co-founder of punk pop-up Trash (previously Trash Tiki), Global Sustainability ambassador for Pernod Ricard and one of the bar industry’s most brilliant and alternative thinkers. Here, Iain shares his thoughts on how the pandemic has affected the industry, current trends and the future of the bar industry.

Air pollution and fine dust is a real problem in South Korea. Through an expressive art collaboration, Absolut wanted to raise awareness and address this issue in an expressive way. And by using a special, pollution absorbing paint, the artwork did a lot of good in itself. We had a chat with Misung Park, Brand Marketing Manager at Absolut, about the project.

As a big player in a small town, it’s important to always be aware of your responsibilities. For Anna Schreil, VP Operations at The Absolut Company, this is old news. Over the years, she has consistently introduced and implemented a number of innovative improvements at the factory in Åhus. But cobots, fully automated high-bay warehouses and industry 4.0 practices aside – the production of Absolut Vodka requires more than the push of a button. It’s a complex chain where every link – from locally grown grains to global sustainability claims – must be seamlessly integrated. Every day.

Kelly Caul is a familiar face around The Absolut Company’s head office in Stockholm. No wonder – her job is to foster an inspiring and inclusive company culture and that means being in close contact with all different areas within the company. Her job, she says, demands that she’s a ‘people person’ and constantly look to change things in order to improve. And changes are nothing new to Kelly – it’s what she lives for and thrives on.

For Responsib’All Day 2018 we asked Iain and Kelsey, aka Trash Tiki, to join us to talk about their thinking on how to minimise food waste in the bar world. As always with this duo we were left inspired and hoping to see them soon again.