Good Times from a Good Place

A simple commitment to do the right thing – for each other and our partners, for our business, for society and the environment.

The Latest

#sexresponsibly: taking a stand

Last year, Absolut Vodka decided to tackle the taboo issue of sexual consent and alcohol with the #SexResponsibly campaign. Tad Greenough, Global Marketing Director at TAC explains the thinking behind the campaign and the significance of the issue.

Our 2030 goal: Carbon neutrality and sustainable agriculture

Keeping in mind that distillation by nature is an energy-intensive activity, we are very proud to be able to say that our distillery in Åhus is known as one of the most climate and energy-efficient in the world, with an energy consumption per liter of alcohol distilled at 60 percent less than that of the average distillery. Nonetheless, we have made a commitment to make a carbon-neutral product and that all wheat purchased to produce Absolut Vodka is covered by a sustainability certification by the year 2030.

A successful coconut farming program

Each year, we use around 150 000 coconuts in order to create the iconic flavor of Malibu. A majority of them are grown in the Philippines, the world’s second-largest producer and exporter. The supply chain is both complex and labor-intensive, and farming and processing are resource-intensive.