The Absolut Company Sustainability Report FY 20/21
It’s time to look back at our sustainability efforts for the 2020/2021 financial year.
Good Times from a Good Place
A simple commitment to do the right thing – for each other and our partners, for our business, for society and the environment.
‘The Good Challenge’ celebrates ideas that make a real impact
In a global initiative, Pernod Ricard (The Absolut Company’s parent company) has asked its over 19,000 employees to compete in small teams with their most innovative ideas on how to make an impact in terms of sustainability and responsibility.
#sexresponsibly: taking a stand
Last year, Absolut Vodka decided to tackle the taboo issue of sexual consent and alcohol with the #SexResponsibly campaign. Tad Greenough, Global Marketing Director at TAC explains the thinking behind the campaign and the significance of the issue.
Our 2030 goal: Carbon neutrality and sustainable agriculture
Keeping in mind that distillation by nature is an energy-intensive activity, we are very proud to be able to say that our distillery in Åhus is known as one of the most climate and energy-efficient in the world, with an energy consumption per liter of alcohol distilled at 60 percent less than that of the average distillery. Nonetheless, we have made a commitment to make a carbon-neutral product and that all wheat purchased to produce Absolut Vodka is covered by a sustainability certification by the year 2030.
A successful coconut farming program
Each year, we use around 150 000 coconuts in order to create the iconic flavor of Malibu. A majority of them are grown in the Philippines, the world’s second-largest producer and exporter. The supply chain is both complex and labor-intensive, and farming and processing are resource-intensive.
Nurturing Terroir
Absolut’s sustainable wheat farming explained
As one of the largest purchasers of wheat in southern Sweden, we have a great opportunity at Absolut to make a difference and promote sustainable farming. Thanks to the work of our wheat experts Thomas Olsson and Karin Skoog, we keep track of how farmers perform and can encourage them to make sustainable improvements customized for each farm.
Valuing People
“I’m here because I want to be part of real change”
Kelly Caul is a familiar face around The Absolut Company’s head office in Stockholm. No wonder – her job is to foster an inspiring and inclusive company culture and that means being in close contact with all different areas within the company. Her job, she says, demands that she’s a ‘people person’ and constantly look to change things in order to improve. And changes are nothing new to Kelly – it’s what she lives for and thrives on.
Circular Making
Absolut Paper – Not Just an Idea on Paper
Niclas Appelquist is The Absolut Company’s Future of Packaging Director. His job is to find the perfect packaging for each specific purpose. The key ingredients? Sustainability, consumer delight and conviviality.
Responsible Hosting
#sexresponsibly: taking a stand
Last year, Absolut Vodka decided to tackle the taboo issue of sexual consent and alcohol with the #SexResponsibly campaign. Tad Greenough, Global Marketing Director at TAC explains the thinking behind the campaign and the significance of the issue.
