We support a wide range of organizations that work with the environment’s best in mind. One such is Rena Mälaren, which in record time has made thousands of Stockholmers aware of what lies beneath the surface.
In a global initiative, Pernod Ricard (The Absolut Company’s parent company) has asked its over 19,000 employees to compete in small teams with their most innovative ideas on how to make an impact in terms of sustainability and responsibility.
Last year, Absolut Vodka decided to tackle the taboo issue of sexual consent and alcohol with the #SexResponsibly campaign. Tad Greenough, Global Marketing Director at TAC explains the thinking behind the campaign and the significance of the issue.
Keeping in mind that distillation by nature is an energy-intensive activity, we are very proud to be able to say that our distillery in Åhus is known as one of the most climate and energy-efficient in the world, with an energy consumption per liter of alcohol distilled at 60 percent less than that of the average distillery. Nonetheless, we have made a commitment to make a carbon-neutral product and that all wheat purchased to produce Absolut Vodka is covered by a sustainability certification by the year 2030.
Each year, we use around 150 000 coconuts in order to create the iconic flavor of Malibu. A majority of them are grown in the Philippines, the world’s second-largest producer and exporter. The supply chain is both complex and labor-intensive, and farming and processing are resource-intensive.
Every year, we use around 100,000 tons of winter wheat in the making of Absolut Vodka, purchasing at least 10 percent of the available wheat harvested at roughly 400 farms in the region surrounding our distillery. This puts a big responsibility on our shoulders, which calls for a clear concept of how to help improve the sustainability tied to the cultivation of wheat, including goals, requirements and guidelines for our partnering farms.
Kelly Caul is a familiar face around The Absolut Company’s head office in Stockholm. No wonder – her job is to foster an inspiring and inclusive company culture and that means being in close contact with all different areas within the company. Her job, she says, demands that she’s a ‘people person’ and constantly look to change things in order to improve. And changes are nothing new to Kelly – it’s what she lives for and thrives on.
Niclas Appelquist is The Absolut Company’s Future of Packaging Director. His job is to find the perfect packaging for each specific purpose. The key ingredients? Sustainability, consumer delight and conviviality.
Last year, Absolut Vodka decided to tackle the taboo issue of sexual consent and alcohol with the #SexResponsibly campaign. Tad Greenough, Global Marketing Director at TAC explains the thinking behind the campaign and the significance of the issue.
