Sofia Heuer, Director of Global Consumer Insights at The Absolut Company, explains why the company is doing more than ‘walking the walk’ on sustainability. It is engaging with consumers and bringing them on board the responsibility journey.
FY 2020/2021 Report
A report on what we do, and what we stand for
This report covers the FY20/21 (1 July 2020 to 30 June 2021) and the brands in The Absolut Company portfolio: Absolut Vodka, Absolut Elyx, Malibu and Kahlúa.